Eitan Cohen – President

Eitan Cohen is an 11-year veteran of the direct response advertising industry. Eitan has managed one of the longest lists of top ranked IMS shows in the Direct Response industry since 1998. Cohen has earned a reputation for being one of the most well rounded media experts. His focus on overall clients’ success and campaign developments has allowed his clients to grow their shows and discover hidden revenue streams. Prior to founding Media Stream Direct in 2007, Eitan spent 7 years at Mercury Media, one of the largest Direct Response Television media agencies in the country, where he was Vice President of Client Services. Under his management, the company greatly expanded its media presence and client base. Preceding his time at Mercury Media, Eitan worked at direct response advertising agency, Williams Television Time.

Cohen has personally guided many of the industry’s most prestigious and successful infomercial and spot campaigns such as Revo Hair Styler, Natural Cures, Body By Jake Bun and Thigh Rocker, Power 90 by Beach Body, Hewlett Packard (HP), EyeQ, Griddler by Cuisinart, Shark Steam Blaster by Euro Pro, Walk Fit by Sylmark, Paint Buddy by Rubbermaid (short form), Roto Sweep by Sanyo Fisher Company (short form), Western Dental (short form), Providian Visa (short form), Pioneer Entertainment and Hoover Company.
 
Mr. Cohen has also held the title of Co-Chairman of a Broadcast Council Committee for the Direct Marketing Association (DMA). Eitan earned his Bachelor of Science degree in Business Administration with an emphasis in Marketing and Corporate Decision Making from Boston University’s School of Management.

Alison Cohen is an 8-year veteran of the e-commerce, internet marketing and interactive media industry. Ms. Cohen began her marketing career working on brands, such as Barbie Collectibles, Avery Dennison and Proactiv Solution. She has successfully overseen the internet marketing, merchandising and overall e-business strategy for the interactive divisions of many national and international brands and retailers. She has led the e-commerce teams at BCBG Max Azria Group (including the BCBG, Herve Leger and Max Azria brands), athletic footwear and apparel manufacturer, K-Swiss, teen retailer, Anchor Blue, and was instrumental in the development of the marketing strategies for the Guess, Inc. arsenal of e-commerce sites, including guess.com and marciano.com.

Alison earned her Bachelor of Arts degree in Mass Communications from UCLA, a professional degree in Merchandise Marketing from FIDM, and an MBA from Pepperdine University.
 

Joe Caccamise has been in the direct response industry for over 20 years and has long-lasting relationships and a stellar reputation to show for it. Joe’s expertise has brought continuous success across a wide variety of product categories. As Senior Media Buyer, Joe supports campaigns for clients across various categories, buying both Long Form national cable and broadcast media. His responsibilities include the media buying, media planning and profitability oversight for clients’ shows.

Caccamise most recently worked as a Senior Media Buyer for Express Media, buying both Long Form and Short Form media. He has also worked at Mercury Media and Williams Television Time. Caccamise holds a Bachelor’s degree from San Francisco State University, and did post-graduate work at USC.

Diane Nelson has over two decades of experience in DRTV. She has brought profitable results to each step of the way in every product category imaginable. Her can-do attitude (and successful results to back it up) is just one of the many stellar qualities that has enabled Diane to build positive standing relationships with clients and stations alike. As Senior Media Buyer, Diane’s responsibilities include the media buying, media planning and profitability oversight for clients’ shows. She buys Long Form national cable and broadcast media across many categories.

Nelson most recently worked as a Senior Media Buyer for 28:30, buying both English and Spanish Long Form and Short Form media. She has also worked at OMG Direct and Williams Television Time. Nelson holds a Bachelor of Science degree in Marketing from Arizona State University.