We specialize in long-form media buying on over 100 national cable television stations. This strategic focus enables us to perfect the execution of long-form campaign strategy and cost-structure for our clients. Our experience and most importantly, our relationships with each station, give us an edge on the competition. This means, lower rates for our clients, access to a large inventory of high-profile media, and the ability to book last-minute time slots and to make quick changes based upon real-time results. 

Our years of experience working on and optimizing some of the most successful direct response campaigns in the industry allow us to parlay this expertise into assisting our clients in making  strategic decisions about their campaigns, whether they are new or simply in need or revitalization. We utilize our industry knowledge, as well as advanced metrics and continuous analysis to ensure that client profitability potential is maximized.

We utilize advanced tracking capabilities in order to provide accurate and real-time results and analysis to our clients. Our highly-developed multivariate analysis and comprehensive scrutiny of all aspects of a campaign’s results enable our clients to make the most educated and profitable campaign optimization decisions in a short period of time.

We believe that our clients need to be where their current and prospective customers are… online. We help bring our clients’ direct response television campaigns full-circle into the online arena to capture new customers, build loyalty in the form of repeat purchases and peer referrals, and build a strong overall presence on the web. Our vast experience in e-commerce, internet marketing, email marketing, web 2.0 and social media has helped give our clients an edge in the marketplace. We also offer e-commerce and web marketing consulting services to retail clients (please contact us for further detail).